The origin of the Indian pesticide industry can be traced back to World War II. In 1948, the country imported DDT for malaria control. The agricultural use of pesticides began a year later, when BHC was imported to control the locusts. The agricultural use grew steadily between 1965 and 1990 when it reached a share […]
How to Market Pesticides in Rural Areas? | India | Agriculture
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How to Market Seeds in Rural Areas? | India | Agriculture
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Marketing of seed is the most important as well as a challenging aspect of seed industry, because of the nature of the product. Seed being a living organism, its quality deteriorates faster. Thus, its shelf life is limited and it must be marketed within the season. Another peculiar feature of seeds is that it requires […]
How to Plan a Marketing Mix for Fertilisers? | India | Rural Marketing
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The change in agricultural product markets, due to various reasons like globalisation, privatisation and liberalisation of economy is leading to new demands on the input markets. This means that input markets are increasingly driven by the demands of the final food and non-food markets which are trying to satisfy the needs in a better and […]